Designing and Writing Questions for Surveys: Guidelines and Recommendations
June 9-13, 2025
1:00pm-4:00pm EDT
Live Online via Zoom

Course Objectives
• Introduce a structural analysis of parts of a survey question
• Introduce cognitive interviewing as a method for testing survey questions
• Describe guidelines for diagnosing problems in survey questions and writing new survey questions
• Focus on the structure and wording of survey questions, whether for interviewer-administered or self- administered instruments
• Provide an opportunity to apply the guidelines and principles during in-class exercises
• Focus on improving individual questions and sets of questions.
• Summarize research that underlies key decisions in writing survey questions.

Description
This workshop distills research about survey questions to principles that can be applied to write survey questions that are clear and obtain reliable answers. The workshop provides students with tools to use in diagnosing problems in survey questions and in writing their own survey questions. Sessions combine lecture with group exercises and discussion. The lecture provides guidelines for writing and revising survey questions and illustrates how to revise troubled questions. Assignments require that students analyze problematic questions, revise them, and administer them to fellow students. Sessions consider both questions about events and behaviors and questions about subjective phenomena (such as attitudes, evaluations, and internal
states).

Who Should attend
Individuals who will be writing or reviewing survey questions or survey instruments or analyzing survey data. This course gives practical guidance to those who have written survey questions but who are not familiar with research on question design, those who are just beginning to design survey instruments, and those who use survey data but do not themselves design survey instruments.

The Summer Institute in Survey Research Techniques provides rigorous and high quality graduate level training in all phases of survey research. The noncredit courses are open to all. The courses are live online via Zoom. Registration and payment are required. Course fees are based on the total number of hours assigned to each course, the hours are listed on the course description. The 2025 schedule lists additional courses. If you have any questions regarding the application process, please use the online contact form or email the Summer Institute at isr-summer@umich.edu .

The program teaches state-of-the-art practice and theory in the design, implementation, and analysis of surveys. The Summer Institute in Survey Research Techniques has presented courses on the sample survey since the summer of 1948, and has offered such courses every summer since. The Summer Institute uses the sample survey as the basic instrument for the scientific measurement of human activity. It presents sample survey methods in courses designed to meet the educational needs of those